Vegan Easter Egg That Some Shoppers Are Calling Inappropriate

Vegan Easter Egg

A vegan Easter egg can come in all shapes and sizes. Most are hollow yet delicious and a few are filled with unexpected yet pleasant surprises. Some are shaped as eggs and others as the Easter bunny. They range from extra small to gigantic. Vegan milk chocolate is the favourite but dark chocolate and white vegan chocolate are also rapidly gaining popularity. Some are made from soya milk, oat milk, rice milk, almond milk and perhaps even other plant-based milk options that we haven’t come across yet. Are you a fan of vegan Easter eggs? Whatever their shape, size or consistency they are definitely something that most plant-based children and adults alike look forward to every Easter. Do you have a go to favourite vegan Easter egg?

Controversy

But it’s not often that we here about a plant-based Easter egg that is causing a lot of controversy amongst the public. In fact until this particular vegan Easter egg was released to consumers for consumption, to our knowledge there have been no controversial Easter egg stories in the media. Especially concerning vegan Easter eggs. So what kind of Easter egg could possibly create such a polarizing opinion amongst the public?

The Inappropriate Vegan Easter Egg

The vegan Easter egg in question was created by Marks and Spencer’s. The Easter egg its self is made in the image of an eggplant. It’s actually part of their vegan range, known as the plant kitchen. Which has a wide ever expanding range of plant-based meal options available. Marks & Spencer’s is a highly regarded and long standing British food and lifestyle brand. The eggplant Easter egg was featured on Marks and Spencer’s Instagram account awhile ago.

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A post shared by M&S (@marksandspencer)

Eggplant

Some of you reading this article maybe slightly confused at this point (if you’re not aware of what the eggplant represents). Yes an eggplant is a vegetable, but it has become a whole lot more in recent years.

Millennials

These days the eggplant is used by millennials on social media and other forms of digital messaging as shorthand for a penis. Teenagers frequently use this emoji when messaging their friends. So knowing the sexual connotations that arise from such an Easter egg (consumed mostly by young children and teenagers), is it really an ethical choice of Easter egg? Is this an acceptable Easter egg to have displayed on our supermarket shelves? This is a question that a lot of people are asking on social media.

Ok so who decided an Eggplant Easter Egg was a good idea ? 🍆https://t.co/qT3vldiuaR #eggplant #Easter #percypig #marksandspencer pic.twitter.com/RHzSrwCQaX

— Savvy Deals UK (@savvycoup) January 24, 2021

Bad Reputation

Is this shining a bad light on the plant-based community as a whole? Although the vegan movement has taken off in a big way during the pandemic. Some people have become more health conscious and others are still not fans. Is this Easter egg unintentionally making a mockery of veganism? Has the eggplant Easter egg now been used as a form of ridicule by professional vegan haters on social media. Has this one plant-based egg given ammunition to the people who use social media as a weapon against the cruelty-free way of life? Some have shared their feelings about the eggplant Easter egg Marks and Spencer’s have created on social media.

An eggplant/aubergine vegan Easter Egg. @marksandspencer did you not get the memo about the use of these as a euphemism? “This isn’t just any penis euphemism this an M&S penis euphemism”. pic.twitter.com/QzR9YrK9EN

— Kim Roberts (@kim1001) February 9, 2021

The online plant-based community have had a lot to say. Whilst some found the Easter egg to be hilarious others deemed it inappropriate.

Marketing

Is this just an ingenious marketing strategy? Knowing that the egg plant is used to represent the male genitals on social media and other forms of digital social interaction, could have actually inspired this Easter egg idea. What do you think?

M&S launches girthy ‘eggplant’ chocolate egg shaped like an aubergine and we can only assume it …: Part of the British retailer’s Plant Kitchen vegan range, the long, bulbous, … M&S eggplant Easter egg: gay marketing genius or straight misstep? https://t.co/LOCHhZv5IP

— Stigmabase | ORG (@Pairsonnalites) January 1, 2021

Some consumers feel that this really could end up hurting the Marks and Spencer brand. They just can’t seem to fathom the thought of the well respected organisation using cheap tactics to win over a younger crowd. It’s just not what they expected from such a wholesome company. Will this ultimately tarnish the Marks and Spencer’s brand?

So M&S vegan Easter egg is in the shape of the eggplant. Guess no one at M&S knows of the eggplant emoji meme.

— Ren Thraysk (@RenThraysk) January 6, 2021

The Second Egg

Fortunately the Marks & Spencer’s infamous eggplant Easter egg is not the only plant-based egg they have in 2021. They have something a little unless headline worthy available for their vegan customers. The Single Origin Dark Chocolate Egg with Truffles. We instantly fell in love with the elegant packaging this Easter egg is wrapped up in. The sad news is at the time we are publishing this article this particular Plant-Based delight is currently out of stock. Fingers crossed that they will be back in stock very soon. Perhaps these eggs were so good they’re struggling to keep up with the demand in time for Easter. Have you tried it yet? What are your thought on the taste and presentation of this dark chocolate vegan egg with truffles?

Other Vegan Easter Egg

Marks and Spencer’s vegan Easter eggs are just one of the many plant-based options available in supermarkets today. Luckily there are plenty more vegan Easter eggs for you to try. The good news is that finding a vegan Easter egg is easier now than it’s ever been. That’s all thanks to the wonders of the internet. We at Caavakushi have also made it a whole lot more convenient for plant-based individuals to enjoy Easter eggs this Easter. Search the word ‘Easter egg’ on the Caavakushi vegan search engine and find all the vegan options that are available to you.

Alternative Vegan Easter Eggs

Well if this eggplant Easter egg is not your cup of tea don’t worry too much. Your highly likely to find the perfect vegan Easter egg for you in our upcoming article. The taste test team at Caavakushi have been hard at work trying different plant-based Easter eggs this year. All to help you decide which vegan Easter eggs to pick for yourself or your loved ones this Easter. We are currently taste tasting for our up coming article on the Top 20 Vegan Easter eggs in 2021. Two vegan Easter eggs that the team are already fond of are the Nomo creamy chocolate Easter egg and bar as well as the Easter Wishes Elizabeth Shaw Mint Selection Easter Egg.

Have you had the pleasure of trying these gems? Did you like them as much as the Caavakushi team did?

Thoughts

What do you think about this controversial eggplant Easter egg that Marks & Spencer have launched? Would you purchase it? Do you think it needs to be taken off the supermarket shelves immediately? We’d love to hear what you think of the eggplant Easter egg. Tweet us your thoughts @caavakushi.